"When at first you don't succeed: re-brand!" says Iran

Nicaraguan President Daniel Ortega is in Iran today, reciprocating an earlier Latin American tour taken by Iranian President Mahmoud Ahmadinejad. The two have vowed to stay together in hopes of creating a new world order to counter 'Yanqui imperialismo'.

In hopes of escaping the PR nightmare that was David Frum's 'Axis of Evil' coinage - an alliance purportedly linking Tehran, Pyongyang and Baghdad - Nuclear-Mahmoud is calling his new partnership with Latin American leaders the 'Alliance for Justice'. Latin American leaders included in the last-minute Photoshop job featured on BBCWorld include Hugo Chavez, Fidel Castro and, of course, senors Ortega and Ahmadinejad.

How can you spin an unspinnable name like 'Alliance for Justice'? Clearly, Mahmoud has been watching old multilateral organization branding fall apart. 'Axis of Evil' just doesn't sell at home, 'Non-Aligned' sounds to middling, and the Coalition of the Willing has never been to his liking. He wanted a name with principles. He's even hearkening back to that old group of nations, the Allies, that got together that was fighting one of the single most despicable totalitarian leaders in European history. Oh, but that's an entirely unconfirmed history as far as Mahmoud is concerned.

Maybe he was thinking of the Justice League? The kids love Justice League.
Let the rebranding begin!